What did they order?

Well, let's set the record straight first ... there was no bar. But there was a coffee shop, and of course there was, because we live in Leigh on Sea. It's a town of wall to wall coffee shops and entrepreneurial creatives who love to drink it.

What started as a friendly chat about content that day, turned into a full on 'how do I write a book' convo and suddenly, there we were - going from one to ten.

There are some clients who come along and you know, almost instantly, that this is going to be more than a straightforward working relationship. Louise Reader was one of those clients.

We began with the normal book planning and coaching process.. It's a start to finish package that takes care of everything, but gradually it became something bigger. This is the kind of evolutionary magic that happens if you're open to working with a manifesting generator, or as Louise calls me - 'a whirlwind with a rocket up her arse.

For clarity here - Louise is a projector and they are non energy beings, designed to guide and understand the energy of others. That is perfect for a Buddhist Monk who teaches somatic meditation isn't it? I on the other hand, am designed to innovate, create and execute at warp speed - we have both complementary and contrasting energy profiles, which could have been tricky without trust.

But in this instance, somewhere along the way, I think it is fair to say I became part strategist, part content creator, part project manager, part launch support, and possibly part emotional support act too. And honestly, that is often how the best work happens.

The power of handing over trust

One of the most important things in any client relationship is trust. Not blind trust, not passive trust, but that grounded feeling you get when you are handing over your baby. As the creator, you can sense if that someone will care about it properly. They will understand what it needs, help move it forward with energy and intelligence, and have most certainly, done it before.

Louise already had a great story. What she needed was support to shape it, finish it, publish it, and then make sure it did not simply arrive in the world quietly and disappear under the weight of the algorithm and everyone else shouting online.

So often, brilliant people sit on brilliant work because they are too close to it, too busy, too emotionally invested, or simply unsure how to package it in a way that lands. That is where the right support can change everything. Sometimes a business does not need fifty moving parts. It just needs one trusted person who can see the whole picture and keep things moving.

This is not the kind of book you skim through while half-watching television and thinking about what is in the fridge. It asks more of the reader than that. It is deeply personal, emotionally honest, and at times raw, but it is also thoughtful, compassionate and, ultimately, hopeful.

Louise writes about trauma, pain, anxiety, grief and transformation in a way that feels lived rather than packaged. What makes the book especially distinctive is its embodied thread: the understanding that healing does not happen in the mind alone. The body has its own memory, its own language, and its own role in recovery.

That is part of what gives Ten its depth.

This is a memoir, yes, but it is also more than that. It is a story of survival, of spiritual change, of somatic healing, of searching, softening, travelling, breaking, rebuilding, and finding a way back to self. For readers interested in resilience, wellbeing, embodiment, and the quieter truths of healing, it has a great deal to offer.

It is not heavy for the sake of being heavy. It carries light too. Movement. Perspective. Unexpected turns. It has a humanity that stops it from ever feeling one-note, and that is one of its strengths.

The bit nobody sees

People often see the finished product. The book. The post. The event. The polished launch content. The smiling photos. The “available now” moment.

What they do not always see is everything underneath that.

The coaching. The edits. The decision-making. The positioning. The title conversations. The formatting issues. The publishing admin. The visibility strategy. The content planning. The outreach. The event organisation. The million tiny details that have to be handled for something to look seamless on the surface.

Helping Louise bring Ten into the world was not just about producing a book. It was about building momentum around it. Making sure the story had not only shape, but reach. Not only meaning, but visibility.

That is the bit I love.

Because there is no point creating something wonderful and then hiding it under a digital bushel.

Visibility matters

One of the things I supported Louise with was becoming more visible online, which, for many thoughtful and deeply feeling people, can be the least appealing sentence in the English language.

But visibility does not have to mean shouting. It does not have to mean becoming somebody you are not. It does not have to mean endless pointing videos, trend-chasing, or performing confidence for the internet.

It can mean clarity. Consistency. Good content. A sense of voice. Thoughtful strategy. Knowing what to say, where to say it, and how to say it in a way that feels real. It can also mean entering a book for an award - which we've done with TEN and if you'd like to vote for Louise, please click the image.

That was a big part of this work too: helping Louise step forward in a way that felt manageable, aligned and effective.

Why this matters for other businesses too

The truth is, this story is not only about a book.

It is about what becomes possible when someone stops trying to do every single thing alone and hands over trust to the right person.

Whether you are writing a book, launching a service, refreshing a brand, building your online presence, or trying to create some order out of the beautiful chaos of your business, the principle is the same: the right support can save time, sharpen your message, reduce overwhelm, and help you get further, faster, with a lot less second-guessing.

And occasionally with a launch event thrown in.

There is huge value in having somebody beside you who can say:
“This is what matters.”
“This is what comes next.”
“This is how we make this work.”
“And yes, I’ve already thought about the social media.”

Final thoughts

Working with Louise on Ten was a reminder of why I do what I do.

I love good people with meaningful work. I love helping shape ideas into something clear, visible and ready for the world. I love strategy, words, launches, content, momentum and those wonderful full-circle moments where trust turns into results.

And I especially love it when a client comes away feeling supported, seen, and more confident in what they are building.

So yes, Louise called me a whirlwind with a rocket up my arse. I’ll take that. Because when the right whirlwind meets the right project, well, just prepare for take off. And, if you're anything like Louise, also take the time to decompress from the energy of it all, especially if you are projector.

Need support bringing your own project, brand or book into the world?
At Glam Girl Media, I help thoughtful businesses and individuals find clarity, visibility and momentum — from content and messaging to launches, strategy and the million details in between.